Pengaruh Penggunaan Paylater dan Kepuasan Pelanggan Terhadap Keputusan Pembelian di Marketplace Shopee di Kota Surabaya

Abstract

This research wants to further examine "The influence of using PayLater and customer satisfaction on purchasing decisions in the Shopee marketplace in the city of Surabaya". The background for conducting this research is that the author saw the phenomenon of PayLater use which is currently widespread in the Shopee marketplace, especially in the city of Surabaya. Want to know about customer satisfaction with using PayLater so you can make purchasing decisions on the Shopee marketplace. In conducting this research the author used quantitative research methods with a sample of 100 respondents, and the sampling technique used was purposive sampling technique. In collecting data the author used a questionnaire using a Likert measuring scale.