Pengaruh Kepemilikan Sertifikat Halal Terhadap Minat Beli Produk UMKM

Abstract

This study aims to further investigate "The Effect of Halal Certificate Ownership on MSME interested in buyin" Micro or Small, and Medium Enterprises (MSMEs) are business groups that have a large percentage and contribution in Indonesia. Ownership of halal certificates has an important role in improving the interested in buyin of Micro, Small and Medium Enterprises (MSMEs) in Secang Village, Magelang Regency. This study aims to identify the effect of ownership of halal certificates on the interested in buyin of MSMEs in the region. The research method used used quantitative methods with questionnaire surveys distributed to MSME owners who have obtained halal certificates. Data analysis was carried out through regression techniques to determine the relationship between halal certificate variables, and MSME interested in buyin. The results showed that the ownership of halal certificates significantly contributed to improving the interested in buyin of MSMEs in Secang Village. The implications of this study provide a better understanding of the importance of halal certificate ownership in supporting the growth of MSMEs, as well as providing guidance to MSME owners to optimize their marketing strategies in improving the competitiveness of their products.