Strategi Pemasaran Online Dalam Meningkatkan Volume Penjualan UMKM Naik Kelas di Desa Bulak Surabaya

Abstract

This paper discusses online marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) to increase sales volume in Bulak Village. The main focus of this research is to identify and analyze various online marketing strategies that are effective for MSMEs that are in the process of upgrading, as well as evaluating the impact of implementing these strategies on increasing sales. The methods used include surveys, interviews, and analysis of sales data before and after the implementation of online marketing strategies. The implementation of online marketing in MSMEs through the utilization of social media, and e-commerce platforms can increase product visibility and volume. The method used by the author in this research is a participatory and descriptive approach through observation, analysis, implementation, and interviews.  The right online marketing strategy can be a key factor in developing and expanding the market for MSMEs in Bulak Village, thus supporting local economic growth.